Digital Media Marketing





Facebook. Twitter. Pinterest. Instagram. YouTube. Linked In. Yelp. Blogs. You’ve heard of these tools, but are you using them effectively?

According to the 2011 Social Media Marketing Industry Report, 88% of business owners stated that Social Media alone generated more exposure for their brand—ultimately driving sales.

The establishment of a clear, central purpose or goal is the starting point of all success. ~ Brian Tracy

One of the most important things do in order to be successful is to create a digital media marketing strategy.  With a solid, well thought out strategy in place, the day-to-day management and implementation will save you time and money in the long run.

Using social media tools such as Facebook, Twitter, YouTube and Linked In consistently and authentically create meaningful relationships with current and potential clients. Creating a comprehensive social media marketing plan strives to foster these relationships through customizing and implementing your social media presence.  Ultimately, you will build brand awareness, drive customer engagement, improve customer service, generate online buzz and boost organic search engine rankings and website traffic – all funneling toward increased sales and ROI.

The Zen Girl can help your wellness-oriented business:

  • Set up, customize and optimize your social media accounts
  • Baseline your current level of marketing efforts
  • Help you determine goals and SMART action steps
  • Write a customized 6-month marketing plan
  • Create a systematic digital media messaging calendar
  • Train staff on implementation efforts (or hire us to do it for you)
  • Track and measure results

 
Learn more about Digital Media

  • Social Media Services

    Account Set Up and Optimization

    • An important first step toward success in the social media world is to get your accounts set up, customized and optimized to reflect your brand.

    Strategic Planning Sessions

    • A crucial next step in order to achieve your goals is to baseline where your spa business is today and create a solid social media strategy in order to move forward.

    Content Messaging Calendar

    • After your overall goals and strategic plan is in place, it’s important to create a systematic daily messaging calendar that reflects current and effective social media best practices.

    Staff Training

    • Get help training members of your team who will be responsible for implementing the strategic plan and messaging calendar.

    Follow Up Consultations

    • Now that your plan is underway, how is it going? What is working? What isn’t? Get periodic check-ins to ensure the plan remains on track.

    Tracking and Measuring ROI

    • Discover how you can track and measure your social media efforts.

    Get a Quote