Spa Industry Opportunities





Spas represent $60.3 million of the estimated $1.9 trillion global wellness market cluster. ~ Global Spa Summit Report, July 2010.

Your spa is already providing wellness, even if you don’t recognize or claim it. The tradition of spa as a place for healing, renewal, relaxation and “feeling well” positions the spa industry as one of the best sectors to capitalize on and help lead the wellness movement. Wellness provides an opportunity to reshape the image and position your spa as an essential element in maintaining a healthy lifestyle for your clients.

In a survey by SRI International and the Global Spa Summit in July 2010,

81%of consumer respondents stated that they are “extremely” or “very interested” in improving their personal wellness.

When seeking to enhance their wellness, respondents said they are most likely to exercise, eat better and visit a spa. As an example, the placement of exercise and eating better at the top of the list indicates an opportunity for your spa to add or enhance service offerings in areas such as fitness and nutrition.

Spas aren’t just for pampering anymore. Seventy-one percent of consumers say they would be more likely to visit a spa if there was concrete evidence to support the health benefits of going to spa.  This is a huge opportunity!

In July 2010, the Global Spa Summit and SRI International conducted a report “Spas and the Global Wellness Market: Synergies and Opportunities.”  It provides compelling evidence how to move the spa industry forward.

Conservatively, SRI estimates that there are about 76 million wellness consumers in the United States, representing about 25% of the adult U.S. population. These consumers include people who have a strong or moderately strong interest in and motivation to purchase wellness goods and services. Globally, it is estimated that there are about 289 million wellness consumers in the world’s 30 most industrialized and wealthiest countries.

The Global Spa Summit provides the following recommendations for moving the spa industry forward:

  • Develop a harmonized understanding of wellness terminology and concepts in relation to the industry
  • Teach spa therapists to understand and promote wellness
  • Educate spa management on wellness concepts and business savvy
  • Promote and support ongoing conversations on wellness in the spa industry, as well as with other wellness sectors
  • Build a body of evidence-based consumer research that connects spa to wellness
  • Facilitate and publicize evidence-based/scientific research on wellness approaches
  • Support new industry research to raise awareness of and attract investment in wellness opportunities
  • Connect with wellness-related public sector organizations to leverage their resources

The Zen Girl helps you discover how to communicate, integrate and capitalize wellness in your spa.
 
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  • Wellness Revenue Streams

    Membership Programs

    • Memberships are a wonderful way to reward your loyal customers. Discover how you can integrate wellness initiatives into your existing membership program, or how to develop one from scratch.

    Packages and Promotions

    • Wellness packages and promotions are creative ways to market your spa products and services around holidays or other events. Learn how to create and promote these specials for your guests.

    Wellness Workshops

    • Become the source of wellness education and knowledge for your guests by offering a monthly or weekend transformational workshops.

    Wellness Assessment

    • Offer your spa guests a practical tool in order for them to gain more insight into their current state of wellness, as well as areas they are most motivated to change.

    Individual Wellness Coaching

    • A coach helps motivate and guide your spa guests on a regular basis. One-on-one wellness coaching is an ideal additional service offering that brings wellness full circle associated with your spa.

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